Did you know that the average viewer has an attention span of 5 seconds?

This means your video needs to be engaging and attention-capturing in order to have good performance on watch time and viewer retention.

Add zooms in FireCut helps you achieve this by adding more motion and dynamism to your video with a zoom-in effect inserted based on the content of the video. FireCut suggests a zoom cut whenever something important is being spoken, so your viewers get a subconscious cue on when to pay attention.

To add zooms with FireCut, go to Add zooms, pick a zoom frequency (from low to high) and click “Go!”

For more control and to get the perfect zoom, you also have the option of adjusting:

• How far you zoom in (scale)

• Where in the frame to zoom in (center point), including the option to zoom into faces automatically

• Whether to do a sharp cut or a smooth animation

Once you click “Go!” FireCut leverages the latest AI technology to figure out which moments in your video deserve a zoom-in, and adds them for you in the sequence automatically.

And the best part… Because these zooms are added as new clips in the sequence, you can easily adjust them yourself to make sure they work for your style and branding!

FireCut’s Add zooms feature makes it super easy to get an engaging video out of a single camera shot, helping you increase viewer retention and your channel’s monetization.